Technology Tools for Real Estate

How to Buy a Laptop: What Works for You

February 12, 2010 · 1 Comment

If you’re a real estate professional who’s often on the go, you need a professional grade computer you can take anywhere.  Here’s what to look for when you’re ready to purchase your next business laptop.

First, make some basic decisions:

How Will You Use It? Will this computer mostly sit on your desk at home? Or will you be a true road warrior, taking your computer to the office, using it to do presentations in clients’ homes, and running slide shows at open houses?  If it’s the latter (and we hope it is), then you’ll need something powerful and well constructed, yet lightweight and easy to carry. (A computer that never leaves the office can be bigger with a larger screen.)

Netbook or Notebook? Small, inexpensive netbooks are growing in popularity.  They’re great as a second computer or perhaps for short outings where all you’ll be doing is checking e-mail.  But you probably shouldn’t select a netbook as your primary business machine.  Their computing power is limited and their screens and keyboards are often too small to do any real work.

Windows or Mac? Apple computers are also growing in popularity, and for good reason.  They’re well designed, they perform beautifully, and Apple support is exceptional. The drawbacks:  they tend to be more expensive than Windows-based computers and you’ll need to learn your way around the Mac environment (although Apple gives you lots of help with this).

Perhaps most important, however, is that some software can’t run on the Mac. Before buying one, you’d need to be certain that you could still access your local MLS and any software or products offered by your board, that you could still access any proprietary programs offered by your broker, and that you could still use any special software you’ve purchased on your own. (Top Producer 8i, for example, requires a Windows operating system.)

There are ways to get around some of these issues, but if you’re not especially tech-savvy, you probably should stick to Windows for your work-related computer.

Next, go shopping.

You’ll probably find the best deals on the Internet.  The Internet lets you do comparison shopping and can even allow you to select a custom-designed computer that includes the exact components you want. But you should probably “test drive” a computer before purchasing one on the Internet.  Visit stores that sell computers and try some out.

Decide what size screen works for you.  The larger screens have higher resolutions, but keep in mind that they also make the computer heavier.  If you’re going to be carrying your computer around, you’ll need to balance the size of the display with the weight of the machine.  Look for a screen size of 13”-14” and a total weight of less than 4-5 pounds or less. (Yes, there will be netbooks with smaller screens and lower weights, but as we’ve already noted, they’re generally not designed for full-time professional use.)

Also, try to tell whether the screen will work for you in other settings; in the store they all look good, but you may need to be able to use your computer in your car where the light is bright, or in some other less than perfect environment.

Pay attention to the keyboards and mice. Look for keyboards that feel comfortable and that fit your hands.  Also, some computers have a trackpad for navigation and some have a mouse pointing stick.  Try both and decide which one you prefer.

Once you’ve had the opportunity to touch and feel a few machines, you’re ready to make your purchase.  In our next post on this topic we’ll help you understand the technical aspect of the computer (e.g., what’s a CPU, the memory, how much memory do I need, etc.) so you can purchase the machine that’s right for you.

→ 1 CommentCategories: hardware · technology-general
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Showcase Your Listings with PowerSites™

February 9, 2010 · Leave a Comment

TechTools Tuesday: Cool Tools to Sell Homes

PowerSites™ by AgencyLogic lets agents create single property websites which can show any home beautifully.

Easy to create and very affordable, PowerSites™ websites give you flexibility and many great features including:

  • A vanity URL dedicated to just that property
  • Large photos to grab the attention of prospective buyers
  • The ability to upload and caption as many as 100 photos of the property and surrounding community
  • Unlimited text so that you can describe the property in as much detail as you wish
  • Syndication to many of the major real estate search portals so prospective buyers can more easily find your listing

There’s even an optional PowerTalk “click-to-talk” feature that lets prospective buyers place a call to you directly from the property website.

To get an idea of the power of PowerSites™, take a look at how one professional is using it to market a home formerly owned by President and Mrs. Gerald Ford.

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Restructure Your LinkedIn Résumé

February 4, 2010 · Leave a Comment

Ever wished you could move the items around in your LinkedIn profile?  Have you ever wanted to, say, de-emphasis your education by moving it toward the end of your profile or highlight your professional summary by moving it closer to the top? Well now you can.

LinkedIn’s new feature is great for real estate professionals who often come to the industry from other careers.  If you were, for example, a teacher or a stay-at-home parent before getting your license, you don’t have to put that upfront, especially if you’ve long since made a name for yourself in real estate.

The new feature is easy to use and lets you use your LinkedIn profile more like a functional résumé, highlighting the aspects of your background that work best for you.  To find out how it works, click the image or visit the LinkedIn blog.

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Is Green Computing Really Possible?

January 29, 2010 · Leave a Comment

The arrival of Apple’s long-awaited iPad—a device that’s bigger and more powerful than an iPod but not really a full-featured computer–got me thinking:  does each of us really need another gadget?  How much electronic “stuff” is each of buying, using, and discarding?  Is it possible to be up-to-date technologically and really live a green lifestyle?

If you’re a baby-boomer like I am, you can remember when one or two administrative assistants in the office had electric typewriters on their desks and the rest of us had only pen and paper. We wrote out reports and presentations longhand.  We jotted appointments in a paper calendar.  Memos that everyone had to see were passed from one person to the next (check off your name when you’ve read it) until everyone had seen them.  Yes, we used a lot of paper, but we bought, charged, and trashed way less electronic junk.

Today, in that same office, everyone has a computer on his or her desk.  There’s a laser printer in the corner for everyone to use and some people have printers just for themselves. Everyone’s got a smartphone in his or her pocket and a “dumb” phone on the desk.   The typical computer CPU and monitor use a couple of hundred watts of power.  Additionally, computers and printers drawing power all day long generate heat and require the building to have extra cooling.  One American university estimates that personal computers generate $700,000 in annual energy costs.  And that’s just at the office.

At home, many of us have several phones, several computers and at least one huge flat panel TV.  We have cameras, scanners, iPods, and electronic game players.  Many of these things run all day, and at night we plug everything in to recharge before we go to bed.  Most of these things will become obsolete in 3-5 years and we’ll discard them and get new models.

But how much power are we using?  How much junk are we putting in landfills?  Even if we’re careful to turn off what we’re not using and to recycle what we discard, we’re still gobbling up way more than our share of the world’s resources.

So, the question I ask is this:  is it possible to keep up with technology and truly live a green lifestyle?  What do you think?

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Internet Security: Easy as 123

January 25, 2010 · Leave a Comment

A recently-released report by a California-based security company revealed that millions of computer users are selecting passwords that make it easy for hackers to gain access to their accounts.  Are you one of those people?

The company, Imperva, analyzed 32 million passwords in December 2009, and discovered that:

  • 30% of all computer users select passwords of 6 characters or less.  The shorter the password, the easier it for a hacker to guess.
  • Nearly half of all computer users create easy to remember (and therefore easy to guess) passwords, using slang words, dictionary words, or familiar number combination.  The most common password, for example, is “123456”.  Among the top 5 passwords are:  “12345”, “123456789” and “password”.
  • Half of all computer users use the same password for all the websites they visit. This means that once a hacker figures out a victim’s password at one site, it’s easy to invade that person’s accounts on other sites.
  • Almost 60% of users create passwords from a limited number of characters.  Passwords should not spell out a recognizable word and should contain upper and lower case letters along with numbers and special characters such as “!@#$%%^”.

If you’ve made any of these mistakes, you should take the time to review and change your passwords. Choose strong passwords and use these techniques to help remember them.

→ Leave a CommentCategories: Internet · passwords · security
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