If sitting down and writing a blog is not your thing, consider podcasting as an alternative.
A podcast is a special kind of audio file that you create and that your “readers” can download and listen to whenever they like. Typically, podcasts are made to sound like mini radio shows with lead-in theme music and a different topic each week. Prospective listeners can subscribe to your shows so they never miss out and they can listen on an iPod or simply through their computer speakers.
Podcasts are relatively inexpensive and easy to make. If you get in the habit of producing and posting them regularly, people will get in the habit of listening, especially if you offer information that’s valuable, informative, and entertaining. Podcasts can position you as the real estate expert in your community, the go-to person when a journalist needs a knowledgeable real estate resource. They can also help you build a following among prospective buyers and sellers in your area.
To be fair, podcasting is not as exciting a tool as it was a few years ago. The rise of YouTube, along with iPods and smartphones that can play visual content, have pushed podcasting to the side a little bit. But it still has its place.
Take a look (or rather have a listen) at how these real estate professionals are using podcasts:
Categories: podcasts
Tagged: real estate
Several months back, we wrote about 12 Terrific Topics for Your Real Estate Blog. But this is even better: 50 specific ideas.
Fifty-four, actually. That’s enough to get you through the rest of the year and easily into 2010. Some may require a bit of research and some will require you to use pseudonyms to protect the privacy of your clients. But all will help you position yourself as a mover and shaker in your community, and a knowledgeable real estate professional.
- Describe how the Internet is changing (or has changed) the real estate industry
- Write about how technology is changing how real estate agents work
- Review the provisions for the first time home buyers credit and remind your readers to get moving if they want to get in under the wire
- Offer a list with links to the best web sites for finding property
- Write an article that reviews the best new homeowner websites, like HouseLogic or HomeSpace
- Create a step-by-step lesson on how to log in and use the consumer features of your local MLS or your company’s property search website
- Offer a list with links to local economic data
- Offer your predictions for the 2010 housing market based on what you’ve seen so far
- Write about neighborhoods or communities where buyers are finding real estate bargains
- Create an article that offers resources for homeowners who need to refinance
- Have a loan officer write a guest post
- Offer links to useful, need-to-know information for homeowners who are thinking of renting rather than selling
- Offer easy or inexpensive home updating ideas for sellers who will be putting their homes on the market this year
- Post a list of questions prospective sellers should ask prospective listing agents
- Write a down-to-earth article about the realities of selling in today’s market
- Describe what to look for when choosing a home inspector
- Have a home inspector write a guest post
- Describe what to look for when choosing a lender
- Post a list of financial documents and personal information prospective buyers will need to assemble in order to be pre-approved for a mortgage
- Write an article (or a series of articles) about what buyers can expect when purchasing a foreclosure
- Write an article (or a series of articles) about what sellers can expect when doing a short sale
- Write an article for homeowners about how to contest a property tax increase
- Describe how you help buyers quickly and easily find the perfect home despite the huge inventory
- Offer several quick and easy home staging tips
- Have a home staging professional write a guest post
- Explain why buyers and sellers need a real estate agent (that is, describe what real estate professionals do that they can’t do for themselves)
- “10 Questions To Ask Yourself Before Putting Your Home On The Market In This Economy”
- Write an article for first-time home buyers telling them what they need to know about owning a condominium
- Invite a real estate attorney to write a guest post
- Consumers often don’t understand the difference between a real estate sales agent and a real estate broker. Write a post that explains the difference between these two types of licenses
- Write a post about how you use Twitter and how your readers would benefit by following you
- Ask a question and poll your readers to get their response
- “8 Social Media Tools I Use Each Day and How They Help Me Help You”
- Or, “Why I Don’t Use Twitter, Facebook, or Other Social Media”
- Tell about a client who sold a home quickly in the past few months and how they were able to accomplish that
- Tell about a pair of homeowners at risk who were able to restructure their mortgage and keep their home.
- Invite your readers to submit their tips for frugal living in the current economy and write a post which includes the best tips
- Create an article with links to green living resources for homeowners
- Describe 5 things you do for clients that most other real estate professionals don’t do
- Describe 5 things your brokerage does for clients that most other brokerages don’t do
- Summarize the conferences you’ve attended, the training you’ve undergone, and the required courses you’ve taken in the past 12 months and how those experiences translate into better service for clients who work with you
- Describe the biggest problem a client had in the past year and how you helped that client solve their problem
- Share a testimonial sent to you by a client
- Write an article about the recent FHA changes and how they will affect buyers in 2010
- Write an article to help sellers understand that they don’t determine the selling price of their home, the market does
- Lease with option to buy: explain what it is and how it works
- Post a story with pictures of an important local event (e.g., the high school team winning a championship)
- Write about a person or an organization doing good things in your community
- List the “best places” in your community (e.g., the best place to picnic, the best bike path, the best beach, the best place to ice skate, the best place for tobogganing, etc.)
- Invite your readers to submit their lists of best places
- “25 Free Activities for Families” (or singles, or couples, or seniors)
- Write about a local organization in which you’re active and encourage your readers to get involved
- Write an article about a special property (e.g., historic landmark, famous former owner, luxury property, etc.) your brokerage is listing
- Write a article that reminds your readers of their fair housing rights and includes links to fair housing resources
Categories: blogging
Tagged: real estate
The White House Channel on YouTube
A recent article on Social Media Examiner explored the marketing impact of YouTube. Particularly compelling in that article were these YouTube usage stats:
- In 2009, approximately 100 million Americans watched 6 billion videos on YouTube each month
- Six out of seven U.S Internet users watch online videos every month
- YouTube accounted for 70% of all U.S. visits to some 60 online video sites (Google was #2 with a 4.6% share)
- In December 2009, U.S. Internet users watched an average of 187 videos per person
- Sixty-two percent of YouTube viewers are over 35; about half have college degrees and incomes of $75,000 or more
- In December, 2009, there were 9.7 billion search queries on Google, 3.9 billion on YouTube, 2.5 billion on Yahoo!, and 1.4 billion on Bing. (That makes YouTube the #2 search engine in the U.S.)
Yet despite the dominance of YouTube in popular culture and on the Internet, real estate professionals, for the most part, aren’t using it.
YouTube makes it easy to create a channel, allowing you to place all of your videos together in one place. You can customize the channel with your company’s colors and logo, and you can upload the videos of your choosing to tell your story or showcase your properties. Viewers can even subscribe, which allows them to stay up to date on your latest uploads.
Lots of companies and organizations have YouTube channels (click to view the White House Channel, for example). Yet despite the popularity of YouTube and the simplicity of the channel concept, there seem to be only a handful of agents, brokers or boards using YouTube in any organized way. (One very notable standout is the Houston Association of Realtors, which regularly posts content to YouTube. Click here to visit their YouTube channel.)
Most of us think of YouTube as the place our kids go on the Internet to watch silly videos. And while that may be true, it’s also the venue more and more businesses and professionals are using for marketing and PR. It’s a powerful tool that reaches millions of people. So why is real estate absent?
Categories: YouTube · marketing
Tagged: real estate
This is Part II in our series on how to select a laptop computer.
In Part I, we recommended that you visit a computer store, compare the machines for style and features, and make some basic decisions. Now that you’ve done that, you’re ready to select the components you want in your computer.
- CPU: the CPU (Computer Processing Unit) is the computer’s engine. The more powerful it is, the better performance you’ll get. And because it generally can’t be upgraded or changed, you probably want to select the most powerful computer you can afford. Intel is not the only maker of processors, but it’s certainly one of the most highly regarded. Choose a computer with an Intel “Duo Core” processor (like “Core 2 Duo”). Intel also makes “Atom” processors, a less powerful, single core component that you’ll often find in netbook computers. But, if this will be your main computer for business use, we don’t recommend choosing a netbook computer with an Atom processor.
- Memory: Also known as RAM (random access memory). Memory is what lets you run applications on your computer and switch back and forth between them. The more memory you have, the faster you can work and the more productive you can be. Many desktop computers allow you purchase and install additional memory chips, making it possible for you to save money on your initial purchase and upgrade later. But with laptops, installing additional memory may be tricky and is often impossible. So here again, you probably should purchase as much memory as you can afford. Choose a computer that offers 2-4 gigabytes (GB) of RAM.
- Screen Size: Decide what size screen works for you. As we mentioned in our earlier post, larger screens have higher resolutions, but they make the computer heavier. If you’re going to be carrying your computer around, you’ll need to balance the size of the display with the weight of the machine. Look for a screen size of 13”-14” if you need to keep the weight manageable. (The size of the screen, by the way, is measured on the diagonal.) You can opt for a larger display if the computer won’t be carried around much.
- Hard Drive: Pictures and music can take up a great deal of space on your hard drive, so give yourself plenty of storage capacity—160 GB or more. Also, the speed of your hard drive is important. Look for drives that rotate at 5400 rpm or higher. If you need to cut corners on price, you can consider a smaller hard drive. You can always purchase an external hard drive later for long-term storage of pictures or documents. Such hard drives typically stay at home, and can be connected to your laptop manually when you need to store and retrieve files.
- Optical Drive: This is the drive that reads media such as CDs and DVDs. Some laptop computers come without optical drives. This makes the computer lighter but places limitations on how you can use it. It may also require you to borrow or buy an external optical drive when you need to install something that’s only available on disc. We recommend selecting a computer that has, at the very least, an internal DVD drive. Depending on how you plan to use your computer, you may want a combined CD/DVD drive and a drive that can write discs as well as read them. Newer computers may have Blu-Ray drives for watching content in high definition, and storing more data on each disc. If you want to get ahead of the game, consider a combination BD/DVD/CD drive–that is, one that offers Blu-ray in addition to CD and DVD.
- Networking: Your computer should have an Ethernet port for connecting to the Internet with a cable, and built-in wireless connectivity. If you expect to frequently use your computer in your car, in public places, or in clients’ homes, consider getting a computer with a mobile broadband antenna. That will allow you to use the Internet anywhere you have mobile phone service. (If you get this, you’ll also need to purchase a data plan from a mobile phone company.)
- Weight: Finally, for the greatest portability, select a computer that’s under 5 pounds. Four pounds or less is even better.
Categories: hardware · technology-general
Tagged: computers
If sitting down and writing a blog is not your thing, consider podcasting as an alternative.
